THE ANALYSIS OF FINANCIAL RATIOS EFFECT ON THE STOCK PRICE OF CONSUMER GOODS SECTOR COMPANIES LISTED IN KOMPAS100 INDEX

This research aims to discern the effect of financial ratios on stock price Consumer Goods Industry Sector Companies listed in Kompas 100 Index 2013-2019 period, partially or simultaneously. The analyzed this are: Current Ratio (CR), Net Profit Margin (NPM), Return Equity (ROE) and Dividend Yield (DY). population is period. There are 5 companies used as sample by applying purposive sampling method. uses documentation collection data technique well a panel analysis technique. shows that NPM variable has positive relationship price, ROE at confidence level 90 percent, while CR DY have no effects price. CR, NPM, variables influence NOM, can explain 98,38%.